Making the Corporate ID a powerful element in all marketing materials.
Eat Me Catering not only needed a new corporate ID, they also needed a complete marketing toolbox.
And because there was a limited budget the logo had to be designed with the advertising in mind.
Although the designers came up with more elaborate images, the simple knife and fork graphic was chosen as it worked perfectly accross all mediums.
The franetic images of the knives and the forks added to the appetite appeal of the Eat Me product.
Before being bought out, Eat Me had taken this whole graphic look beyond just catering, they had used it as the interior design of their into Club based restaurants.